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As a Michigan-based company operating near the Great Lakes, we also recognize the importance of not taking our freshwater resources for granted. “As an agricultural product, the future of the specialty coffee industry hinges on global producers’ ability to sustainably farm and manage resources. “As a specialty coffee company operating with both local and global reach, issues like the environment, climate change and water quality are front of mind at Madcap,” said Trevor Corlett, founder and co-CEO of Madcap. Ten percent of café and online sales from Madcap’s Lake Effect coffee and collection will benefit FLOW, which is dedicated to protecting and preserving waters in the Great Lakes Basin through education policy and solutions to pressing energy, water and climate issues.
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To celebrate its 1% membership and to highlight its retail expansion into northern Michigan’s Leelanau Peninsula with the acquisition of Blue Boat Coffee in September, Madcap is partnering with Traverse City-based nonprofit and 1% partner For Love of Water (FLOW) to launch a seasonal Lake Effect winter coffee blend and associated merchandise collection. 1.Īs part of its membership in this initiative, Madcap is committing to donate 1% of its annual sales to support nonprofits focused on defending the environment, combatting climate change and conserving water. 27, it now is a member of 1% for the Planet, effective Jan. Grand Rapids-based Madcap Coffee Company said Thursday, Jan. Courtesy Madcap CoffeeĪ Grand Rapids-based coffee company became a member of an initiative that supports environmental advocacy through donations to nonprofits. The company operates three retail locations and a roastery in Grand Rapids.To celebrate its 1% for the Planet membership, Madcap Coffee is partnering with 1% partner For Love of Water to launch a seasonal Lake Effect winter coffee blend. The expansion represents Madcap’s first foray into territory beyond Grand Rapids. “Looking to Detroit, we feel privileged to grow in a city that has already been so good to us,” said Ryan Wojton, retail operations manager, Madcap Coffee Company. Madcap tested the Detroit market last year at the Detroit Holiday Market and said it found a welcoming environment in the downtown area for a new coffee shop. The menu will be similar to the menus at Madcap’s locations in Grand Rapids, and the shop will employ 10 to 15 workers. The coffee shop will be just under 1,000 square feet and have a 400-square-foot patio. We couldn’t be more excited to be sharing coffee with new friends in this great city.” “I’m always eager to visit and sad to leave. “The energy of Detroit is unlike anywhere I’ve ever been,” said Ryan Knapp, co-owner, Madcap Coffee Company. Madcap will announce the shop’s address in the near future. The target opening date for Madcap Detroit is mid-December this year. The new location will be designed with the Detroit environment in mind, accommodating the “fast-paced nature” of the city’s growing downtown core. Madcap Coffee Company said today it will open a new coffee shop in downtown Detroit. A Grand Rapids coffee company is brewing up plans for a shop on the state’s east side.